Bloggers that don’t get it ? YIKES

June 24, 2006 at 8:21 am 1 comment

From Geek News Central:

Geek News Central Revealing Technical News and useful links

Paid Product Evangelist that hide they are getting Paid

I have a friend that is a pretty popular blogger, and I asked him today why he had been talking about a certain product so much. He confided in me that he was being paid to be a product evangelist. When I told him that I had never heard him disclose that he was getting paid to evangelize the product he said that his contract had forbid him from disclosing this.

This is insane, especially considering how bloggers have been working so hard to be given journalistic rights! Ethical journalists are expected to disclose any possible conflicts of interest.

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Entry filed under: Information Retrieval, Organizational Culture. Tags: .

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